Ecommerce SEO Services

eCommerce SEO is the process of optimising your online store to improve visibility in search engine results. Unlike paid ads, SEO helps you attract organic traffic, meaning more potential customers find your products without ongoing ad spend. A well-optimised store ranks higher, drives consistent traffic, and increases sales over time.

SEO is a long-term strategy, and while some improvements can be seen within 3 to 6 months, significant results often take longer. The timeline depends on factors like your industry, competition, and current website status. Quick wins may come from technical fixes and content optimisation, but sustainable traffic and ranking growth require ongoing effort.

We provide a comprehensive approach, covering:

• Audit and Strategy Building – Assessing your site’s current SEO performance and creating a tailored plan for growth.
• Technical SEO – Improving site speed, mobile-friendliness, and crawlability.
• On-page SEO – Optimising product pages, category pages, and metadata.
• Content strategy – Creating SEO-friendly blogs and guides to attract buyers.
• Outreach Services and Link-building – Acquiring high-quality backlinks to improve domain authority.
• Conversion rate optimisation (CRO) – Ensuring traffic turns into sales.

Yes! Paid ads stop bringing traffic the moment you stop paying, whereas SEO builds long-term visibility that continues driving traffic without ongoing ad spend. In fact, one of our clients saw improvements in Google’s merchandise results simply through on-page SEO optimisations, demonstrating how better product pages can boost visibility even outside traditional search rankings. A balanced strategy that includes both SEO and PPC ensures you’re not entirely reliant on paid channels for sales.

Absolutely! We specialise in Shopify, WooCommerce, and Amazon SEO, ensuring your store is optimised for product searches, structured correctly, and ranks well in search results.

Yes! While blogs are great for attracting organic traffic, eCommerce SEO also involves optimising product descriptions, category pages, FAQs, and guides to ensure they rank for relevant searches. We help integrate SEO-friendly content without disrupting your brand’s messaging.

Backlinks act as “votes of confidence” from other websites, signalling to search engines that your store is authoritative and trustworthy. However, not all backlinks carry the same value—quality matters more than quantity. High-authority, relevant backlinks from trusted sites help improve rankings, while low-quality or spammy links can do more harm than good. A strong, strategic backlink profile makes it easier for potential customers to find you and increases your site’s credibility in search results.

SEO isn’t just about traffic—it’s about attracting the right audience. By targeting high-intent keywords and improving site structure, user experience, and page speed, we help visitors convert into customers.

Yes! If you have a brick-and-mortar store, we implement local SEO strategies, including Google Business Profile optimisation, local keyword targeting, and citation building to attract nearby shoppers.

Absolutely! If you already have a team in place, we can provide a comprehensive SEO strategy tailored to your business. This includes site audits, keyword research, content planning, technical SEO recommendations, and a link-building roadmap—giving your team clear, actionable steps to implement. We also offer consulting and ongoing support, so you can check in with us as needed to ensure everything stays on track.

The cost of eCommerce SEO depends on several factors, including the size of your website, competition in your industry, and the level of SEO work required. At Aksel Digital, we offer custom SEO strategies tailored to your business goals, whether you need a full-service approach or just strategy guidance. If you’re curious about pricing, get in touch for a consultation, and we’ll recommend the best plan based on your needs.

Getting started is easy! Simply book a consultation to discuss your store’s goals, and we’ll create a tailored SEO strategy to drive organic traffic and increase sales.