About Us

Aksel Digital, a Digital Marketing and SEO Agency

Ayca Wilson & Ozlem 'Oz' Aksel Basboga

Aksel Digital is a boutique digital marketing and SEO agency for small to mid-sized companies, startups, and individuals who aim to build a strong digital presence and make the internet work for their skills.

Founded by Ozlem ‘Oz’ Aksel Basboga (right) and later joined by Ayca Wilson (left), Aksel Digital is built on a professional partnership spanning over 25 years. Oz and Ayca have worked together on and off throughout that time, with their complementary skillsets forming the foundation of a strong, collaborative team.

We draw inspiration from nature – you’ll find our workspaces surrounded by plants, and the smell of coffee is always in the air. These small touches help keep the creativity flowing and ideas fresh, as we work to craft innovative solutions for our clients.

Our Commitment to Digital Excellence

As a team of experienced and skilled digital professionals, it is our mission to use our talents to help your business grow and thrive. We stay at the cutting edge of modern technology and marketing insights to ensure that the strategies and designs we deliver remain timeless and beneficial in the long term. Improving metrics is what drives us and keeps us motivated.

We believe that every business should reflect its concept across its entire digital presence. Every element of branding we deliver, from web design and content creation to e-commerce and optimisation, is driven by this principle. That’s why our methods and end products start from the generation of the brand’s ideas and carry through to the final result.

About Aksel Digital Marketing and SEO Agency

Our Approach to Digital Transformation

At the core of everything we do is a commitment to digital excellence. Our approach blends passion, creativity, and a thorough understanding of your business needs. Guided by our core principles, we provide comprehensive digital solutions that not only increase traffic but also build meaningful connections and drive growth. Discover the foundation of our success and how we can help elevate your brand to new heights.

Driven by Passion

We love what we do, and it shines through in every project. Our enthusiasm and commitment are evident in everything we do.

Holistic Digital Approach

We always see the bigger picture. Our digital design and branding strategy focuses on helping your business thrive in the long run.

Results-Focused Success

Our passion delivers results. We’re dedicated to increasing your website traffic and turning visitors into loyal customers, boosting both your revenue and reputation.

Collaborative Creativity

Your ideas are important to us. We work hand-in-hand with you, merging your vision with our expertise to create impactful digital experiences.

Meet the Team Making It Happen

Get to know the passionate minds and creative talents driving our digital success.

Ozlem "Oz" Aksel Basboga

Lead Digital and SEO Strategist

Oz is the Lead Digital and SEO Strategist at Aksel Digital. With extensive experience in digital marketing and a proven track record of success, Oz brings a wealth of knowledge, creativity, and a strategic mindset to every project. Her deep expertise in SEO, content creation, and brand development has been instrumental in driving the success of numerous digital campaigns. Oz's strong passion for innovation, combined with her dedication to helping businesses thrive in the digital landscape, makes her an indispensable asset to Aksel Digital and the clients she helps.

Oz lives in London with her husband, daughter, and their cat. Originally an architect with a postgraduate degree in marketing, she is a nature lover, an avid reader, a running enthusiast, and devours copious amounts of black coffee as she tackles new challenges.

» Connect with Oz on LinkedIn


Özlem is pronounced /uz-lem/
Phonetic: [œz.lɛm]

Ayca Wilson

Creative Director

Ayca is the Creative Director at Aksel Digital, where she brings a unique blend of creativity and strategic thinking to the team. With a keen eye for design and a deep understanding of brand storytelling, Ayca excels in crafting visually compelling and impactful campaigns. Her expertise in creative direction, combined with her ability to turn ideas into powerful visual narratives, makes her an invaluable asset in shaping the brand identities of Aksel Digital’s clients. Ayca's passion for creativity and innovation drives the artistic vision behind the agency's success.

Ayca entered the digital world during the 90s internet boom while initially studying to become a vet, ultimately shifting to a marketing degree. She lives in leafy Fleet with her husband and their three dogs. A true bookworm and keen baker, she loves travelling, dog walks, and cooking.

» Connect with Ayca on LinkedIn


Ayça is pronounced /eye-cha/
Phonetic: [aɪ.tʃɑː]

Ceren Tuncer

Creative and UX Designer

Ceren is the Creative and UX Designer at Aksel Digital, where she crafts user-centric designs that are visually stunning and functional. With a strong background in UX, Ceren excels in creating intuitive interfaces that enhance user experience and drive engagement. Her creativity, combined with her understanding of user behaviour, enables her to design solutions that meet client needs and delight users. Ceren’s dedication to blending aesthetics with usability makes her a key team member.

A true artist with a degree in product and industrial design, Ceren, in addition to her digital work, draws, paints, makes ceramics, and has her own woodworking workshop. With a passion for photography, she captures moments as she travels the world. Ceren lives with her daughter, along with two dogs and a few cats she’s lost count of!

Ceren is pronounced /jeh-ren/
Phonetic: [dʒe.ɾen]

Banu Aksel

Finance Manager

Banu is the Finance Manager at Aksel Digital, where she plays a crucial role behind the scenes, ensuring the agency's financial health and stability. With a degree in Business Administration and Finance, she meticulously oversees budgeting and financial planning. Her attention to detail and commitment to accuracy make her an invaluable asset to the team. Banu’s ability to navigate financial strategies ensures that Aksel Digital continues to thrive and deliver outstanding results for clients.

Banu is not only good with numbers but also a creative person. Outside of work, she plays the cello, enjoys computer games, goes cycling, and loves exploring new places at home and abroad. Banu lives with her partner and their two cheeky mischievous cats, who bring them so much joy and laughter.

Banu is pronounced /bah-noo/
Phonetic: [bɑ.nu]

Timothy Powell

Creative Director

Jennie Ryan

Art Director

Jennie Ryan

Art Director

Jiji

Jiji

Director of Feline-telligence

Handling all top-secret office surveillance from the comfort of her throne (aka any sunny spot), she expertly monitors the team while conducting “research” on napping techniques. With a penchant for strategic lounging, she ensures that all operations run smoothly.

Daisy

Queen of Sit & Supervise

Ensuring her loyal subjects are always in line and on task from her royal perch, Daisy rules with an iron paw. With her regal presence, she delegates tasks like a pro while maintaining a strict napping schedule—after all, a queen needs her beauty sleep…

Lucy

Lucy

PubLICK Relations Lead

Lucy is the ultimate foodie, building client loyalty one treat at a time with her enthusiastic licks and gourmet tastes. She charms everyone in the office, ensuring that every snack meets her high standards—and maybe securing a few for herself along the way!

Dexter

Dexter

Chief Barketing Officer

Always fetching fresh ideas and running circles around the competition, Dexter keeps the team’s spirits high with his boundless energy. He’s the top dog in marketing, barking orders while wagging his tail, making sure everyone knows that creativity is the name of the game.

What Our Clients Say

Our clients are at the heart of everything we do, and their success is our greatest achievement. We take pride in delivering digital solutions that make a real difference, and there’s no better way to showcase our impact than through the words of those who have experienced it first-hand. Read what our clients have to say about working with us and discover how our expertise has helped them overcome challenges, achieve their goals, and elevate their brands.

Digital Marketing CIrcle

Learn how we helped 100 top brands gain success.

Let's have a chat