SEO Case Study: One Of A Style

SEO Case study for personal stylist and personal shopper One Of A Style

Industry: Personal Styling & Shopping Services

Client: One Of A Style

Key Achievements

  • 450% increase in UK organic conversions
  • Steady organic traffic growth over the SEO campaign
  • 200%+ increase in referring domains, strengthening backlink authority
  • Keyword rankings more than doubled, significantly improving search visibility
  • Higher rankings for UK-based commercial search terms like personal stylist London and colour analysis London

One Of A Style needed to shift its online presence from ranking for informational keywords in the US to attracting high-intent clients in the UK. Aksel Digital, as a London SEO Agency  was brought on to refine their SEO strategy, focusing on commercial keyword optimisation, service page improvements, and targeted link-building. By implementing a data-driven approach, Aksel Digital helped One Of A Style significantly increase its UK search visibility, boost organic traffic, and drive more client inquiries.

Challenges

  • Limited visibility for commercial searches in the UK: The website ranked mostly for informational keywords in the US but struggled to attract high-intent UK customers.
  • Low conversion rates: Organic visitors weren’t converting into inquiries or bookings.
  • Lack of strong backlinks: The website needed more authority to compete in search results.

SEO Goals

  • Increase visibility for commercial search terms in the UK
  • Improve organic conversions by attracting high-intent visitors
  • Strengthen domain authority through strategic link-building
  • Enhance overall organic traffic growth through a data-driven SEO approach

SEO Strategy

To achieve these goals, Aksel Digital focused on:

  • Keyword Targeting – Shifted focus from US-based informational searches to UK commercial keywords like personal stylist London, personal shopper and colour analysis London.
  • On-Page SEO – Optimised service pages and improved internal linking to align with search intent.
  • Content & Link-Building – Published UK-focused blog content and secured high-quality backlinks, increasing domain authority.
  • Technical SEO – Enhanced site structure, UX, and mobile performance to improve rankings and engagement.

Results

As a result of Aksel Digital’s targeted SEO strategy, One Of A Style experienced steady organic traffic growth, attracting more high-intent visitors from the UK. Keyword rankings more than doubled, significantly improving search visibility for commercial search terms like personal stylist London and colour analysis London.

The site’s authority strengthened with a 200%+ increase in referring domains, thanks to a robust guest posting strategy. Most importantly, these efforts led to a 450% increase in UK organic conversions, driving a substantial rise in inquiries and bookings while improving overall engagement with service pages.

By shifting keyword focus, strengthening backlink authority, and refining on-page SEO, One Of A Style transformed its online presence, driving substantial growth in traffic, rankings, and conversions. If you’re looking to achieve similar results, explore our SEO services to see how we can help your business thrive.

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